SEO vs AdWords

July 10, 2013 by Gerry Sinclair

The difference between SEO & AdWords explained using three elements: control, speed & certainty.

Previously Published

5 Ways Small Businesses Can Directly Market to Their Consumers

July 23, 2014

Direct marketing communicates with consumers through mail promotions, television commercials, radio ads, pay-per-click ads and product catalogs. This form of advertising is preferred by small businesses because it targets a specific audience while increasing revenue and brand recognition.
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Advertising
Marketing
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Get More Social Media Bang With Images

April 25, 2014

While fresh, original and relevant content remain the key to social media success for businesses, an essential element often gets overlooked by eager writers anxious to get their thoughts online: graphics. Yes, finding the right one may take time, and you might need to resize for some sites, but putting in good graphics can pay off in the form of increased visits…
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Social Marketing
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Google Introduces New Bird Advertising

April 1, 2014

If you chanced to log into Google AdWords today, you may have noticed a notification for a new type of ad: “AdBirds” – “a new ad format that takes your campaign to new heights by placing ads on real birds…
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AdWords
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Top 3 Customer Data Mistakes all E-Marketers Should Avoid

March 21, 2014

Data availability is at our fingertips and on demand. When data pours in at rates too quick to leverage, consumer insight gets buried in a knowledge base graveyard…
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E-Commerce
Email Marketing
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How To Track Calls in AdWords

March 19, 2014

The big hush-hush news in Australia is that Google has done a deal with one or two telcos and will be handing out free 1800 numbers for the purpose of giving advertisers the ability to track call conversions in AdWords…
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AdWords
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How to Start Your First Social Media Marketing Campaign

February 13, 2014

If you have been sitting on the sideline watching the growth of social media unfold, then it’s time to get into the game.
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Social Marketing
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The Fine Line Between Persistence and Pestering When Selling

January 17, 2014

Telemarketers calling in the middle of dinner, spam flooding an email inbox, door-to-door sales people pushing their foot in the door — all these images are conjured up at the mention of salespeople. But being in sales doesn’t mean you have to fit that profile to be successful at sales…
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Sales
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Four SEO Trends Businesses Need to Understand for 2014

December 12, 2013

SEO trends and strategies seem to change with the season, due in part to programming changes from Google and other search engines…
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seo
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