Blog

  • 5 Ways Small Businesses Can Directly Market to Their Consumers

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    Direct marketing communicates with consumers through mail promotions, television commercials, radio ads, pay-per-click ads and product catalogs. This form of advertising is preferred by small businesses because it targets a specific audience while increasing revenue and brand recognition.

  • Get More Social Media Bang With Images

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    While fresh, original and relevant content remain the key to social media success for businesses, an essential element often gets overlooked by eager writers anxious to get their thoughts online: graphics. Yes, finding the right one may take time, and you might need to resize for some sites, but putting in good graphics can pay off in the form of increased visits…

  • Google Introduces New Bird Advertising

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    If you chanced to log into Google AdWords today, you may have noticed a notification for a new type of ad: “AdBirds” – “a new ad format that takes your campaign to new heights by placing ads on real birds…

  • How To Track Calls in AdWords

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    The big hush-hush news in Australia is that Google has done a deal with one or two telcos and will be handing out free 1800 numbers for the purpose of giving advertisers the ability to track call conversions in AdWords…

  • The Fine Line Between Persistence and Pestering When Selling

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    Telemarketers calling in the middle of dinner, spam flooding an email inbox, door-to-door sales people pushing their foot in the door — all these images are conjured up at the mention of salespeople. But being in sales doesn’t mean you have to fit that profile to be successful at sales…

  • How to Improve Your AdWords: Perform CPR On Your CTR

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    One of the key performance indicators in AdWords is the CTR or Click Through Rate. CTR is a good indication of ad relevancy – the more relevant your ads, the higher the percentage of people who click on it. This ultimately results in higher rank…

  • How to use AdWords to get better ROI in SEO & Social Marketing

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    If you’re thinking about investing money in SEO or Social Marketing, you need to establish clear goals and objectives which will help you achieve positive ROI. Part of it is breaking down and understanding your market segments so you can target them cost-effectively…