Category Archives: seo

  • How to Improve Your AdWords: Perform CPR On Your CTR

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    One of the key performance indicators in AdWords is the CTR or Click Through Rate. CTR is a good indication of ad relevancy – the more relevant your ads, the higher the percentage of people who click on it. This ultimately results in higher rank…

  • SEO vs PPC

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    Some argue that SEO (optimisation for organic search results) is more cost effective than PPC (paid search advertising, eg: AdWords) or vice versa – this is simply not true…

  • How To Improve Your Website

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    Google’s understanding of how consumers traverse the web is second to none because of the immense amount of data it collects and analyses. It is for this reason that any recommendations that Google makes regarding what consumers want from a website is worth paying attention…