New Changes to Gmail & Email Marketing

  • gmail-promotions

Lately a plethora of articles have been published on how the changes in Gmail may be affecting email marketing. According to Yesmail, a marketing company that sends out around 40,000,000,000 emails a year on behalf of companies like eBay, there’s been less than a 1 percent drop as a result so far. They clearly don’t believe it to be a “game changer”.

In case you’re wondering what I’m talking about, in the screen-grab above you can see three tabs: Primary, Social and Promotions. Marketing emails will automatically end up in the Promotions tab. It’s a bit like spam that ends up in the Spam folder which then needs to be checked once in a while. While Spam is designed for unsolicited emails, Promotions is designed for any kind of promotional emails, even if you have opted in to receive them. From a user’s perspective, do you think this is helping or making it more complicated?

Personally I have about 20 gmail accounts and the more active ones have not yet gone through the upgrade. This makes me think that if on average just a small percentage of gmail users have been upgraded, there’s a large percentage that is yet to come. Thus Yesmail’s 1 percent could end up much, much more.

What do you think of the new Gmail changes?